by Ritesh Jain
Gold is the most under-invested asset but it still makes sense to buy it
“The desire for gold is not for gold. It is for the means of freedom and benefit.” These words by Ralph Waldo Emerson sum up the reason why the yellow metal continues to hold favour among investors across the globe. While retail investors seek freedom from inflation, large buyers (read Central banks, hedge funds) seek freedom from currency devaluation. In this era of Quantitative Easing (QE) and artificial monetary support, markets are rewarding gold for its sheer quality of maintaining purchasing power. If one cuts off the incessant money printing across the globe, gold would be reduced to a worthless asset in the end. To put it simply, it is not the value of gold that is going up, but the value of currencies that is coming down.